Privacy Policy

Updated 7 June 2018

At Aluna Rum we are committed to making better rum; more naturally and with less sugar. We are also just as committed to protecting and respecting your privacy and data.

This document is our Privacy Policy.  It explains how we collect data from you when you visit our website, what we do with it, how long we keep it and your rights in relation to the data you have provided to us. We will provide details of how you can unsubscribe from Aluna Rum communications or ask for your data to be deleted.

In this document we have tried to avoid using legal language and technical jargon.   We have also provided plain English summaries of some sections to make the information easier to digest.

We value your privacy and we are committed to meeting the requirements of data protection legislation.  We invite you to take the time to read this policy carefully as we want you to be confident that the way Aluna Rum handles your data is completely transparent, fair and reasonable.

If you have any questions or concerns do please contact us: hello@alunacoconut.com

Contents

1) Aluna Rum – the Data Controller that looks after your data

2) Our legal basis for collecting and processing your data

3) What is ‘personal data’?

4) How Aluna Rum gathers personal data

5) SquareSpace and Stripe: our online e-commerce platform

6) Protecting children

7) The data that we seek to collect from you

8) Collection of website data

9) How we store and protect your personal data

10) How we use your personal data

11) How long we hold your data

12) Who will see your data

13) Your rights and choices

14) Links to other websites

15) Keeping you up to date with changes to our privacy and cookies policy

16) What to do if you have further questions

 

1) Aluna Rum – the Data Controller that looks after your data

Data protection law asks every company to make it clear who is responsible for looking after your personal data, so here are our details:

The Website www.alunacoconut.com is owned and operated by Cloudbreak Spirits Limited ("We", "Aluna Rum", "Us").  We are registered in England and Wales under company number 07742282 and have our registered office at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX. Our VAT number is 264 7621 87.

Cloudbreak Spirits Limited is the data controller of the data collected from you.
 

Who is Aluna Rum?

Aluna was created by Heather Graham, Emma Wykes and Guy Ritchie, three drinks experts who wanted to do things better, more naturally and with less sugar, putting drinkers back in control. If you have any questions or concerns about who we are or how we process your personal data then drop us a line: hello@alunacoconut.com

2) Our legal basis for collecting and processing your data

At Aluna Rum we collect and process your data on the basis that we clearly set out how we are going to collect and use your data in this privacy policy, and that you consent to such collection and processing when you register with us.

3) What is ‘personal data’?

Personal data is any information which personally identifies you.  This might include your name or email address.

4) How Aluna Rum gathers personal data

The main places that we gather personal data are:

- When you subscribe to our email newsletter on this website:  www.alunacoconut.com (“the Website”);

- When you purchase items in our e-commerce store on this website:  www.alunacoconut.com (“the Website”);

Another situation in which we gather personal data, that you may be less aware of, is:

- When you use the Aluna Rum website (www.alunacoconut.com) and we use tracking devices (known as cookies) to track your web visit. For more detail about how and what we do please see the Aluna Rum Cookie Policy.

- When you report a problem with the Website or contact us regarding a complaint or enquiry.  

5) SquareSpace and Stripe: our online e-commerce platform

Our store is hosted on SquareSpace and our online payments are handled by Stripe. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through SquareSpace and Stripe’s data storage, databases and the general SquareSpace application. They store your data on a secure server.

Payment:

If you choose a direct payment gateway to complete your purchase, then Stripe stores your credit card data. Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure, but SquareSpace and Stripe use reasonable organizational, technical and administrative measures to protect Personal Data.

For more insight, you may also want to read SquareSpace’s Terms of Service https://www.squarespace.com/terms-of-service or Privacy Statement https://www.squarespace.com/privacy

And also, Stripe’s Terms of Service or Privacy Statement: https://stripe.com/gb/privacy

6) Protecting children

Our sites and apps are meant for adults. We do not knowingly collect personally identifiable information from children. If you are a parent or legal guardian and think your child has given us information, you can contact us by emailing us on hello@alunacoconut.com or writing to us at Aluna Rum, 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.
 

7) Data we need to send you personal emails

At Aluna Rum we send emails to you with information about company and products.  To do this we ask you to tell us your:

- name
- email address
- consent to receiving communications from us

Data that helps us to measure the interest and response to our emails

At Aluna Rum we want to understand whether you are opening our emails, and, where relevant, clicking on links within the emails that take them to our website.  We do this because we want to learn which emails you find interesting and engaging.  We also want to be able to identify people who have stopped opening emails for a period of time, so that we can try and tempt them to start engaging with us again or delete them from our database.

Data we need to retain to answer or resolve an enquiry or complaint

If you contact us with a complaint or enquiry we may keep a record of that correspondence to ensure that we can deal with it effectively.

Any other information which you may provide to us when using the Website

In future we may host competitions on our website or special offers, either from Aluna Rum or in collaboration with trusted third party commercial partners.  In such circumstances we will make it clear why we are asking for personal data and refer you to our privacy policy or that of the third-party organisation.


8) Collection of website data

Like many other organisations with a website we use technology to collect and track data on people browsing the website.  We do this because we want to know the answers to questions like the following:

- How many people are visiting our website?

- Where have they come from?

- What type of device they use (e.g. desktop computer or mobile phone) and the internet browser they are using?  (This technical information is useful to check that the web pages we have designed appear correctly on their device.)

- Which pages are they visiting and for how long?

- What are they clicking on?

 

How we collect website data

We use small pieces of data –known as cookies – to track web users behaviour and to recognize that you have visited before.  We may also passively collect data through our use of pixels, beacons, log files and other technologies. This data helps us to deliver more helpful information, services, tools and advertisements. For more specific information, please see the Aluna Rum Cookie Policy.

Aluna Rum uses ‘cookies’ or other similar tracking technologies to do the following:

- To administer the website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

- To improve the website to ensure that content is presented in the most effective manner for you and for your computer;

- To allow you to participate in interactive features of our service, when you choose to do so;

- As part of our efforts to keep the website safe and secure;

- To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

- To make suggestions and recommendations to you and other users of the website about goods or services that may interest you or them.

 

Data that we collect as we track visits to our website

We collect details of visits to the Website including, but not limited to, traffic data, location data, weblogs and other communication data and the resources and links that you access.

Specific information that we collect from people browsing the site

With regard to each of your visits to the website we may automatically collect the following information:

i) technical information, including the Internet protocol ("IP") address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

ii) information about your visit, including information that tells us the site you were previously browsing before coming to the Website, the pages you visited on the Website, and the page you went to when you left.  We also track; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
 

9) How we store and protect your personal data

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

In the event of a suspected data security breach, we will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit http://www.getsafeonline.org/. Get Safe Online is supported by HM Government and leading businesses.

Please note: in common with all other website owners we cannot guarantee the security of data that you transmit to us over the internet.  The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


10) How we use your personal data

When you give us information, such as your name and email address, we use it in the following ways:

- The primary way that we use the personal information that you share with us is to send you relevant emails about Aluna Rum, our products and company news.

- We may use your data to notify you about changes to our service or our privacy policy, or to give you notice that we will delete your data, unless you consent to continuing to receive communications.

- We may use your data to ensure that content from the Website is presented in the most effective manner for you and for your computer.

 

11) How long we will hold your data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Aluna Rum will delete your data if your behaviour indicates that you are no longer interested e.g. if you stop interacting with our emails or website for a period of 12 months.

You can, of course, opt-out of receiving marketing from Aluna Rum at any time, see section ‘Your Rights and Choices’.

 

12) Who will see your data

Aluna Rum values your privacy and will only share your data with other parties in very specific and limited circumstances.  These are explained in this section:

We will only share your data with third parties for competition purposes. If we are sending out the prize, we will share the information with Royal Mail or FedEx and with a trusted commercial partner if they sending out a competition prize. We will only share your first name, last name and address.

We will share personal information with law enforcement or other authorities if required by applicable law.

We may disclose your personal information to third parties if some unusual and very specific circumstances apply:

As with any private company, should the company be bought or acquired, or sell off part of its assets, then this could cause your data to be disclosed to the new company owner.  Likewise, should the law require us to disclose or share your personal data then we would be obliged to do this.  These unusual circumstances are described in more detail below:

i)             The Aluna Rum customer database is part of the assets of the company. In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets;

ii)            If Aluna Rum or substantially all of its assets are acquired by a third party, we may disclose personal data held about our customers, as these will be one of the transferred assets;

iii)           If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect the rights, property, or safety of Aluna Rum, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

 

13) Your Rights and Choices

The General Data Protection Regulation (GDPR) is a major piece of data protection law that gives you rights and choices about how your data is used.  In summary, those include rights to:

- Fair processing of information and transparency over how we use your use personal information

- Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address

- Require us to correct any mistakes in your information which we hold

- Require the erasure of personal information concerning you in certain situations

- Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

- Object at any time to processing of personal information concerning you for direct marketing

- Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

- Object in certain other situations to our continued processing of your personal information

- Otherwise restrict our processing of your personal information in certain circumstances

 

You can choose whether to receive marketing communications
Aluna Rum uses personal data to send subscribers emails with news or offers that we think could be relevant to you.

If you would like to choose to opt-out of marketing communications you can do so by visiting our unsubscribe form on MailChimp. You can change your communication preferences at any time LINK

You have a right to restrict the processing of your data
Every email we send to you will include a link at the top so you can unsubscribe from future communications.

You can choose to correct, update or delete your information

We want to make sure that your information is accurate and up to date. You may contact us using the below details to ask us to correct or remove information you think may be inaccurate.

If you would like us to remove the personal information we hold about you, please contact us at hello@alunacoconut.com  

If you would like to see what information we hold about you, you can request details under the Data Protection Act 1998 and the General Data Protection Regulations – please send a description of the information you would like to see together with proof of your identity to one of the below options.  No administration fee will be charged for considering or complying with such a request.

All you need to do is contact us at hello@alunacoconut.com

Or, by post: by post at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.

You can find out more about your rights under Data Protection

For more information about your rights under the Data Protection Act and the General Data Protection Regulation (GDPR) go to the website of the Information Commissioner’s Office at ico.org.uk.
If you have a complaint about Aluna Rum data processing

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at www.ico.org.uk/concerns/ or telephone: 0303 123 1113.


14) Links to other websites

The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.
 

15) Keeping you up to date with changes to our privacy and cookies policy

Any changes we may make to our Privacy Policy or Cookies Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.  Please check back frequently to see any updates or changes.

16) What to do if you have further questions

If you have any questions or concerns with respect to this policy or the Website you may contact us by email at hello@alunacoconut.com  or by post at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.