Cookie Policy

Updated 7 June 2018

1. Why Aluna Rum uses cookies

a) We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They allow us to distinguish you from other users, which helps us to improve the Website and to deliver a better and more personalised service. They enable us to:   

i) estimate our audience size and usage pattern;   

ii) store information about your preferences, and so allow us to customise the Website according to your individual interests;   

iii) speed up your searches; and    iv) recognise you when you return to the Website. 

v) provide the best possible experience for you when using the Website.

b) Using cookies also allows us to analyse how our visitors use the website. Among other things this allows us to see which parts of the Website are most popular and therefore most useful.

c) We use web analytics services provided by Google, Inc ("Google"). Google uses cookies, to help analyse how visitors use the Website. The information generated by the cookie about the use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for us and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

d) We also use Facebook Custom Audiences. For this we use a custom audience pixel to record information about the way you use the Website. This pixel records information about your browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us improve the performance and personalisation of our ads, by targeting our Facebook ads to audiences of people who have visited the Website. For more information regarding Facebook Custom Audiences and your data privacy please visit:

2. What is a cookie?

a) A cookie is a tiny piece of computer text put onto your computer’s hard drive by a website and it is used to distinguish you from other users of the website. This means that, when you revisit the website, it recognises you (or rather it recognises your computer) and can personalise its content especially for you.

b) Cookies also allow websites to monitor how effective their advertising is and help advertising agencies serve up ads that are relevant to your interests as you browse the web.


3. What cookies do we use?

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of the Website.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to the Website. This enables us to personalise our content for you and remember your preferences.

Targeting cookies. These cookies record your visit to the Website, the pages you have visited and the links you have followed. We will use this information to make the Website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookie Domain Description
_ga These cookies are used for Google Analytics so we can measure how well our marketing strategies are performing and seeing whether we are attracting the right demographics for our intended audience.
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
ss_cid, ss_cvr, ss_cvisit,
ss_cpvisit Identifies unique visitors and tracks a visitor’s sessions on a site.
ss_cookieAllowed Remembers if a visitor agreed to placing Analytics cookies on their browser if a site is restricting the placement of cookies.
Crumb Prevents cross-site request forgery (CSRF). CSRF is an attack vector tht tricks a browser into taking unwanted action in an application when someone's logged in.
RecentRedirect Prevents redirects loops if a site has custom URL redirects. Redirect loops are bad for SEO.
squarespace-popup-overlay Prevents the Promotional Pop-Up from displaying if a visitor dismisses it.
squarespace-announcement-bar Prevents the Announcement Bar from displaying if a visitor dismisses it.
act, c_user, datr, fr, sb, xs To help measure and improve our Facebook advertising, and to show users advertising that is relevant to them. The tracking pixel matches users anonymously with their Facebook ID, enabling retargeting, lookalike audiences, analysis and reporting of Aluna Coconut advertising campaigns. This is all used to reach the right audience and serve relevant adverts.
For details on these cookies, please view the Facebook Cookie Policy:
To manage your advertising preferences on Facebook visit:
Learn how to control the type of ads you see on Facebook go to:

4. Can you refuse cookies?

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting it may prevent you from taking full advantage of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use the Website and by continuing to use the Website you consent to the use of cookies.

Managing cookies for each browser differs, so we have provided links to more detailed information for some the more popular browsers:

Internet Explorer
Opera for MacIntosh

5. Changes to our cookies policy

Any changes we may make to our Privacy Policy & Cookie Policy in the future will be posted on this page and, where appropriate, notified to you by email.  Please check back frequently to see any updates or changes.

6. Contact information

If you have any questions or concerns with respect to this policy or the Website you may contact us by email at or by post at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.